AI, Big data, Automation,
Several years ago I ran a few large online publishing groups. At the time we tries hard to provide high quality user content and real value for audiences but I felt like lower quality, volume providers seemed to do a lot better.
You will always have people who try to work the system. But lately I have seen a rapid rise in sites with real user focused content. This is especially true of legitimate review sites and sites with product information and buying guides.
Mattress Junkie - reviews of mattresses and linens
The Coffee Insider - product information and guides for espresso and coffee machines
Modern Biker - research and original reviews for urban users of electric bikes and scooters
Ugly Christmas Sweater Ideas - ugly sweater product reviews, buyer guides and related content.
Michael Zammuto is the CEO of Completed.com and Cloud Commerce and a strategic adviser to several startups. Mike's background is in SaaS services, B2C sites and B2B firms and has worked extensively in online reputation, digital marketing and branding.