AI, Big data, Automation,
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Several years ago I ran a few large online publishing groups. At the time we tries hard to provide high quality user content and real value for audiences but I felt like lower quality, volume providers seemed to do a lot better.
You will always have people who try to work the system. But lately I have seen a rapid rise in sites with real user focused content. This is especially true of legitimate review sites and sites with product information and buying guides. Mattress Junkie - reviews of mattresses and linens The Coffee Insider - product information and guides for espresso and coffee machines Modern Biker - research and original reviews for urban users of electric bikes and scooters Ugly Christmas Sweater Ideas - ugly sweater product reviews, buyer guides and related content. |
AuthorMichael Zammuto is the CEO of Completed.com and Cloud Commerce and a strategic adviser to several startups. Mike's background is in SaaS services, B2C sites and B2B firms and has worked extensively in online reputation, digital marketing and branding. Archives
October 2019
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