Gatorade commissioned this machine for a commercial. It took 5000 hours to build and uses 2048 nozzles that release water with millisecond timing and strobe lights to create animation from the reflections. This is not special effects or CGI.
Mike Zammuto is the CEO of Completed.com and Cloud Commerce and a strategic adviser to several startups. Mike's background is in SaaS services, B2C sites and B2B firms and has worked extensively in online reputation, digital marketing and branding.